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Profile

Technology strategy executive for the education sector and researcher in the governance of generative AI.

Co-founder of Pupitres EdTech, a Mexican consultancy in educational technology, enterprise systems and generative AI solutions, where he carries out technology modernisation projects and researches and develops new products. His experience includes implementing SIS, ERP, CRM and LMS platforms, custom software development, cloud service administration, data and integration architecture design, and managing strategic partnerships with leading industry vendors.

He studied Philosophy within the Society of Jesus, where he developed his vocation for education. He holds an MBA from INCAE Business School and a Master in Information Technology Management from Tecnológico de Monterrey. He is currently pursuing a PhD in Education at the University of Costa Rica, where he researches the governance of generative AI in higher education.

Areas of expertise

Technology strategy
Alignment with institutional goals, investment evaluation, enterprise architecture and digital maturity.
Generative AI
Use-case management, governance, model integration and decision support.
Systems architecture and development
Integration of institutional platforms, application development, cloud services and automation.
Institutional analytics
Indicator design, business intelligence, learning analytics and predictive analytics.
Project and change management
Team leadership, vendor coordination, technology adoption and user support.
Technology, ethics and society
Ethics of technology, social impact, organisational culture and critical thinking.

Education

  1. 2024 – present

    PhD in Education

    University of Costa RicaCosta Rica

    Doctoral thesis: the AIM-HE model (see Research).

  2. 2020 – 2022

    Master in Information Technology Management

    Tecnológico de MonterreyMexico

  3. 2014 – 2015

    Master of Business Administration (MBA)

    INCAE Business SchoolCosta Rica and Nicaragua

    Concentration in Finance and Sustainable Development.

  4. 2004 – 2012

    Licentiate in Philosophy and Humanities

    Catholic University and Central American UniversityNicaragua

  5. 2007 – 2011

    Jesuit formation in the Society of Jesus in Central America

    Panama, Honduras, El Salvador and Guatemala

    A priestly, educational and social formation programme.

Professional experience

  1. 2020 – present

    Co-founder · Technology and Innovation

    Pupitres EdTechMexico, Costa Rica, Guatemala and Nicaraguapupitres-edtech.com (opens in a new tab)

    Consulting, development and integration of technology solutions for higher education institutions: academic and enterprise systems, automation, data analytics and AI.

    • Implementation, maintenance, development and support of Moodle and Ellucian PowerCampus.
    • Design of integration architectures based on REST APIs and ODBC between academic platforms, ERP, CRM and financial systems.
    • Design of an academic ERP based on Frappe/ERPNext and integrated with Moodle.
    • Design of a data architecture to identify students at academic risk, with Apache NiFi as the ETL processor and Salesforce as the management system.
    • Development of generative AI assistants integrated with educational platforms.
    • Reports and dashboards in Power BI, Tableau and Metabase consolidating data from Moodle, PowerCampus, Salesforce and Zoho, among other platforms.
    • Cloud infrastructure administration, with an emphasis on availability, security and continuity.
    • Negotiation with institutional clients and international vendors; coordination of specialist teams.

    Product and brand development

    Clients

    Mexico
    Grupo NACER Global and Lotus Education, ICEL, UNIVER, Universidad Lamar, Universidad Potosina, Universidad Británica, Universidad de Ecatepec, Universidad Santa Fe and UNIDEP.
    Costa Rica
    Universidad CENFOTEC, Instituto IPEA and Centro Cultural Costarricense Norteamericano.

    Platforms with more than 60,000 users.

  2. 2022 – 2024

    Business Architect · Business architecture and technology partnerships

    YalutecMexico, Guatemala and Costa Rica

    A conversational commerce and enterprise platform integration company.

    • Management of strategic partnerships with Microsoft Azure, AWS, Huawei Cloud, Zendesk, Talkdesk and other vendors.
    • Identification of opportunities in automation, contact centres and cloud, and preparation of technical proposals for the financial, commercial and services sectors.
    • Implementation of Odoo as a financial ERP and Moodle as an LMS.

  3. 2019

    Senior Consultant, Education Systems Implementation

    AddvantitMexico

    • Implementation of the Ellucian PowerCampus academic and financial ERP at ICEL, UNIVER and Universidad Hipócrates: process analysis and adaptation, configuration and change management.

  4. 2015 – 2018

    Director of Projects and Director of Technology

    Central American University (UCA)Nicaragua

    • Led the MI-UCA 3.0 project, which implemented Ellucian PowerCampus, Microsoft Dynamics GP, Google for Education, Reqlogic, ServiceDesk and Salesforce.
    • Managed a portfolio of about USD 2 million across nearly 30 projects funded by the European Union, UNDP and SDC.
    • Contributed to establishing the Institutional Development area: policies, processes and training resources.

Research

  1. 2024 – present

    AIM-HE · Artificial Intelligence Management for Higher Education

    Doctoral research, University of Costa Ricaaim-he.com (opens in a new tab)

    AIM-HE is a management model that guides higher education institutions in identifying, formulating, evaluating, prioritising and governing generative AI use cases. It comes with a web application developed in Python that puts its instruments and processes into practice.

    The initiative addresses a strategic problem: an institution may have advanced AI tools without the mechanisms to determine where to use them, what value they can create, what risks they involve and who decides on their implementation. The approach starts from an understanding of the institution, not from what a tool can do, and assesses each case through multidimensional profiles that do not reduce the decision to an aggregate score.

    AIM-HE method · eight phases
    1. Institutional profile
    2. Identifying tensions
    3. Focus of intervention
    4. Formulating the use case
    5. Multidimensional assessment
    6. Institutional decisionGate
    7. Prioritisation and portfolio
    8. Implementation and learningGate

    Gates require an attributable decision before moving on; what is learned in phase 8 informs phase 1.

    Application components

    Institutional profile
    Structures, units, processes, actors and conditions relevant to AI management.
    Use cases
    Purpose, processes, required data, risks and conditions for human oversight.
    Multidimensional assessment
    Evaluation instruments that support institutional deliberation.
    Governance and decisions
    Roles, responsibilities and permissions; well-founded, documented and traceable decisions.
    Portfolio
    Monitoring of approved initiatives through milestones, indicators, Kanban boards and Gantt charts.
    AI assistant
    Supports analysis and information search; decisions remain in human hands.

    Status: doctoral research in progress; web application available in version 1.0.0. Full description of the model and the application at aim-he.com.

    Explore the model (opens in a new tab)

Teaching and training

  1. 2015 – present

    Training and knowledge transfer

    Higher education institutions in Mexico and Central America

    Training of academic, administrative and technical staff during system implementation and adoption; training on educational platforms, cybersecurity and emerging technologies; design of learning resources and delivery of webinars on cybersecurity in universities.

  2. 2012 – 2013

    Social Studies, Philosophy and English Teacher

    Colegio AngloamericanoNicaragua

    Secondary school teaching and creation of an English as a second language programme for new students.

  3. 2013

    Sociology Lecturer

    Catholic University of NicaraguaNicaragua

    University teaching.

  4. 2011 – 2012

    Philosophy and Religion Teacher

    Externado San JoséEl Salvador

    Regency period in the Society of Jesus; secondary school teaching.

Skills

Technical skills

AI management
Use-case evaluation and governance, language models via API, applied machine learning.
Institutional systems
SIS, ERP, CRM and LMS (Ellucian PowerCampus, Frappe/ERPNext, Odoo, Salesforce, Zoho, Moodle, Canvas).
Architecture and integration
REST web services, data synchronisation and interoperability between platforms.
Data analytics
Power BI, Tableau, Metabase, Apache NiFi and ETL processes.
Programming and databases
Python, SQL, PHP, JavaScript and C#; PostgreSQL, SQL Server and MariaDB.
Cloud and infrastructure
Azure, AWS and Google Cloud; Linux and Docker.
Project management
Agile methodologies, Jira and Trello.

Soft skills

  • Strategic and systems thinking.
  • Critical thinking and ethical reasoning.
  • Leadership of multidisciplinary teams.
  • Negotiation with institutions and international vendors.
  • Change management and user support.
  • Communicating technical topics to non-specialist audiences.
  • Work in intercultural settings in Mexico and Central America.

Languages

  • Spanish (native)
  • English (advanced)

Leadership and service

  1. 2014 – 2015

    President

    INCAE MBA Oath Club

    Initiatives to promote ethical leadership and corporate responsibility among MBA students; continued collaboration with the club afterwards.

  2. 2006 – 2012

    Educational and social work

    Fe y Alegría · Jesuit Refugee Service in Panama

    Educational and social activities with Jesuit organisations in Central America.

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